Free Tips and strategies for app UI/UX designers

Michael Bryden · Stack Innovations · Date: Nov 4th, 2022, 6:48 am ET

Are you looking for ways to increase sales? Have you tried all the strategies you know but still need help driving traffic to your app?

We recommend re-evaluating the design and user experience of your website. A comprehensive checklist of tips and tricks that you can provide to your app developer is included in this document. By improving usability, accessibility, and efficiency of user interactions with the website, User Experience Design (UX Design) enhances user satisfaction.

UI/UX designers are responsible for making complex SaaS websites, and AI/ML integrated websites simpler to understand and more user-friendly. Your app project can only be predicted with certainty which design trend will be most successful. It is a comprehensive list of factors that make the UI and UX of a website successful.

Here are seven tips and strategies that are likely to help app UI designers and developers succeed. UX and UI are closely related because an application cannot provide a better user experience without a well-designed user interface. Here are some standards that we adhere to at StackInnovations when designing apps for our clients:


Content is still king, no doubt about it. However, the importance of content strategy in UI/UX design has gained momentum in recent years. User interface (UI) design can only be successful if the content complements and enhances the design. Similarly, content strategy cannot be underestimated in UX design. In order to engage the user, you will need compelling content, regardless of how well-designed your site is.

A final tip: Make sure your content is formatted in a way that can be read without clicking, scrolling, or sliding. There should be a minimum amount of formatting, whether horizontally or vertically.

Touch Gesture

By creating touch gestures or controls, you can enhance the user experience. UI/UX controls provide input to the website by adding them to graphical icons and visual representations of elements. In this context, elements include buttons, icons, lists, etcetera. Adding touch controls to these buttons and icons will make it easier for users to operate them. The process is very straightforward.

Action Buttons

Users must understand that UI elements such as buttons are “clickable” before interacting with them. The primary purpose of a call-to-action button is to encourage visitors to take action. However, if your call-to-action button is dull, flat, or too small, you will decrease the chances of converting your visitors into customers.

Spacing & Font Size

There has been a devastating effect on User Experience/UI designers due to the proliferation of High Definition screens. Your website will look appealing and perform well with well-written and well-designed text copy. In highlighting what parts of the copy should be given additional prominence, spacing and font size play a significant role. When it comes to app user interface/user experience design, you must be able to strategize your typography. Consider the following five points when creating a clear visual hierarchy:

  • There are two text scanning shapes: ‘F’ and ‘Z.’ Patterns ‘F’ are used on text-heavy pages, while ‘Z’ is used on advertisements.
  • As titles, the text should be more prominent.
  • Make intelligent use of the blank space around the buttons and other UI elements.
  • Colors that are bright and vibrant stand out among dull and muted shades.
  • A curve or diagonally arranged text is more noticeable than grid-locked text surrounding it.

Contrast Play

The contrast between font, color, and background becomes one of the winning elements in UI/UX design. In order to design for app accessibility, it is necessary to ensure that the user experience is inclusive of all users, regardless of their visual, hearing, motor, or cognitive capabilities. This approach involves a unified look and feels with each element – color, font, and background – complementing or contrasting each other.

Images Are Not Distored

It maintains compatibility between browsers and technological advancements. You should use the highest resolution when adding images to your app project. It is evident that high-resolution resolution displays differ from standard-resolution displays – a standard screen has a pixel density of 1:1 (or 1x), meaning that one pixel equals one point. It has been reported that high-resolution displays offer a scale factor of 2x or 3x due to their superior pixel density. It is possible to compress most JPEG files used in your app without causing noticeable image degradation.


Human brains are accustomed to recognizing structure, logic, and patterns. These parameters determine how we perceive an image or interact with an image. As a result of observing a particular set of elements and the context in which they are used, the cognitive mind is able to comprehend a particular picture. You must consider the main focal point of your image when using art in your application. In order to maximize the effectiveness of your imagery, you will need to set it in the most optimized way possible. This may be a particular feature or button functionality.


Three essential elements of a successful brand

Michael Bryden · Stack Innovations · Date: Nov 27th, 2021, 11:36 pm ET

Developing a solid brand strategy may seem challenging, as there are no hard and fast rules. However, there are specific components that every successful brand strategy has.

It is essential to understand that if these components are weak, the rest of the strategy will fall apart like a house of cards.

The following basic requirements should be adhered to ensure that the company has a successful brand strategy. 

Is the message conveyed?

In today’s society, people are increasingly looking for experiences rather than products, and a good brand story can help to shed some light on these stories. A brand story can also help to build emotional connections with a company. Brands such as Apple, Microsoft, and Disney can consistently connect with their audiences due to this strategy.

Each has a story about a company that has been the underdog, showing the struggles they have overcome to deliver a product that consumers will enjoy. In each story, the consumer is at the heart of the message, which can help them feel important and involved.

Does it speak to your audience?

A strong brand strategy is one that embodies clarity and creates a dialog with the audience. Use buyer personas to determine what message audiences will respond to most favorably. A buyer persona should exist for various demographics, such as age, career, gender, and purchasing power.

A persona can comprehensively overview the brand strategy from different perspectives. Similarly, it will help identify areas where the brand strategy needs to improve to meet the target market’s expectations.

Is it in line with the objectives?

Ultimately, the brand strategy should ensure that the business objectives are achievable. A successful strategy should address and meet these goals: gaining access to a new market, building brand loyalty, increasing market visibility, or experiencing business growth. Clear communication and telling a story are only helpful if the objectives are understood.

A strong brand strategy cannot address the situation. The road map must serve as a guide to the brand strategy rather than the reverse. Implementing the brand strategy using a road map will take time and effort and result in a better likelihood of achieving the goals.